What Google wants, Google gets. 3 Ways This Can Build Your Business RIGHT NOW.

 

How can what Google wants affect your business?

1. Google wants Google+ to be more popular than Facebook.

Well, who wouldn't? One way Google is encouraging this is favouriting posts on Google+ pages on its search engine; so, posts on Google+ rank very high up on Google Search ratings. For example, if you post on your Google+ business page about a flower special you have for your florist business in the beaches, that post may, very well, hit in the top 10 searches for 'Beaches florist' on Google. Google represents two out of every three searches made online; so this effect is nothing to sneeze at. 

How long will this effect work? Until Google gets what it wants or abandons the strategy.

How do I take advantage of this?

1. Create a Google identity (if you haven't already)
2. Make a Google+ business page (make sure your profile is complete and your business verified).
3. Research keyword searches that are common for your business using the (you guessed it) absolutely free Google Keyword Search Tool.

2. Google wants to be your Gateway to the World.

Right, right? If everybody is looking for products, services, and destinations through Google search and Google maps, then Google becomes one of the most powerful marketing engines on the planet. They have developed FREE tools that help you connect with your clients right now.

Google Places is a business registry that is linked with Google Maps, allowing your business to show up on a Google maps search of your area. This is critical, now that folks are searching primarily for products and services on their cell phones. They will be attracted to your business simply because it has a listing on Google Maps and it's located just around the corner increasing walk-in traffic and local awareness of your business.

Businesses listed in Google Places also enjoy a dominant spot on the right of the google search results page for local searches.

How long will this last? Until Google gets what it wants or Google abandons this strategy.

How do I take advantage of this?

1. Create a Google identity (if you haven't already)
2. Create a Google Places listing. Make sure that your listing is complete, with hours of operation, etc., and fully verified.

3. Google wants to be the #1 Referrer to the World

K, again. Who wouldn't? Currently, potential clients believe online reviews left by strangers and, of course, reviews by family and friends ahead of traditional forms of advertising. Google Places allows customers to leave testimonials on your products or services. After 5-6 testimonials, a rating out of five stars will show under your listing, increasing a client's perception of the reliability of your business.

How long will this last? Until Google gets what it wants or Google abandons this strategy.

How do I take advantage of this?

1. Get a Google Places listing for your business.
2. Encourage good clients to write a testimonial for you by sending them a direct link to a review form. Here is an example of that link:
   
   
   https://plus.google.com/115505053294590812173/about?gl=US&hl=en-US&review=1
   
   The long number in the middle of the link is your Google Identifier. How do you find it? Simply copy and paste it from the url of your Google Business Places listing.

There. Three things you can do.

Do me a favour: if you liked this post, go ahead and click on that Google Testimonial link and give me a good review. I'd be honoured.

If you want to take advantage of these techniques but feel daunted, we're offering a flat rate to set this all up for you -- for a short time only. Contact me:

Contact me:

website:  http://www.jaybirdsocialmedia.com

email: info@jaybirdsocialmedia.com

twitter: @jaybirdsocialme

phone: +1 647-292-0210