5 Reasons For Why Social Media? Because Yes.

To some, social media is their primary (and low cost) toolset for gaining, keeping, and keeping in touch with clients - and making more sales. Inbound marketing is taking off. Why?

1. Traditional Advertising Ain't Working Anymore.
Traditional advertising is being zapped, ignored, muted, switched off. Build yourself a list of consumers who *want* your information. Who are more likely to read it, watch it, digest it.

2. Keep The Connection.
We all know that a happy client is the best advertising; so we all work hard to make our clients happy. But in order to really capitalize on the word-of-mouth generated by your hard work, you want your company name on the tip of that satisfied client's lips. Social media marketing is a low cost, highly effective way of staying connected. Sending an newsletter a month is all you need to do and your client will remember both you and your great service.

3. Promote To An Already Warm Market
Got a little time on your hands or a little extra product lying around? Tell your already satisfied clients all about it quickly and easily; give them a deal and make a bit of profit out of unused assets. Send special promotions via email, post them on Facebook, Google walls. Tweet! Once set up, this costs you nothing but a bit of time.

4. Grow Your Community
Simply being out there and active in social media will attract potential clients to your online community. You can build your list of email addresses and followers naturally with various techniques. The more followers you have and the more email addresses you contact legitimately every month, the more sales you will make.

5. Be Known. Build Your Brand.
A solid social media marketing campaign can be like a large billboard at the side of the road. Everybody knows about it. And when the time comes that they need your product or service, they are going to be more likely to think  of you.

Inbound marketing is poised to be business' communication platform of the future. And you can have it now. And with a minimum of investment. Really.