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Thursday, May 8, 2014

Mobile Optimization. You can't afford not to.

This is my second post about going mobile -- or getting your website ready for mobile users.

Your small business simply cannot afford not to go mobile. So many customers are looking for your business right now on their cell. A website designed for easy mobile access, viewing, and click-through will make you more money because such a low percentage of websites are ready. Cellphone users just pass on sites that are difficult or clunky but they'll land on yours.

The cellphone/video generation is coming of age. They are buying houses, cars, and everything else. Be there when they go looking. The fastest growing age segment on cell devices are 50+ and they are cash-rich as they downsize, interested in your product or service, and looking for you with their new gadget. Yours should be the site they find. You don't have to choose my services for your upgrade (though I would love it if you did) but you should be doing this right now.

Contact me for more information. We're actually offering a free assessment this month, a $300 savings in which we will make recommendations and offer solutions that are tailored to your needs.

If you're not already convinced, here are some stats. Happy surfing!

 2013 Cell Phone Statistics
New information has been released about how we used our cell phones, smartphones, and mobile devices in 2013. Some of the stats show a clear move among the average cell user towards it being their primary gaming, internet, and communication device. 
  • 97% of adults have a cell phone. (Up 4% from 2012)
  • Of these, 56% of those phones are considered "smart phones"
  • the average smart phone user looks at her phone 127 times a day
  • The cellular phone is the most quickly adopted technology in history. 
  • Cell phones are seen as key to actively participating in your community. 
  • 29% of users describe their phone as something they can't live without. 
  • 9% used their phone to contribute to charity. 
2013 Showed Growth in Mobile Marketing Importance
  • 34% of all users are "mobile only", meaning they use only their mobile devices and have no other computer or telephone. (Up 9% from 2012)
  • 41% of mobile users browse on their mobile devices for a product after seeing it on an ad on television. 
  • 80% of users will participate in e-commerce this year. 
  • 36% of smartphone users admit to "shopping around" on their phones while at a retail location, before committing to a purchase. 

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