God Turns On His Side - Another Google Update

Google may -- or may not -- have updated last night. And, now, us social media types are hopping about like bunnies on a hotplate trying to figure out what that means to you, our clients and, also, to us.

What? But wait. (I can hear you saying.) Aren't you guys experts? Isn't that why I pay for you in the first place?

Well, yes. But everytime google updates the nature of the game changes and with that, we all have to make changes, too.

What most folks don't realize about social media is these companies don't really care about making sure that everyone sees the latest picture of you,r adorable new kitten. These companies are in it for the money. How do they make money? Well, we've all seen those, sometimes innappropriate, ads in our Facebook feeds or sponsored messages on Twitter, or featured posts at the top of our search engine inquiries. The money in social media comes from businesses trying to connect with users.

But now, again, a little known fact (that's well known in social media circles): The second most trusted way to choose a prospective service or product is by testimonials from strangers on the internet. From strangers. (The first, of course, is recommendations from family and friends.) Consequently, all major social media platforms are moving toward the referral system services (a paradigm that is already very profitable in China). All social media platforms would like to be the Number 1 referral engine in the west. So, expect to see lots of changes both on Facebook, Google+, and google results pages with that in mind.

What's so important about Google? Two out of every three online searches originate at google. Google cannot be ignored because what they are doing affects the bulk of customer inquiry on the internet and will influence how the rest of the market will operate.

This current update (if, in fact there was one) looks like it is changing the nature of search engine results and will reboot the debate about whether SEO (search engine optimization) is dead . I, for one, will be watching the situation closely; so I can bring you the best advice to help your online success.

So, my point? Your online presence is in need of constant monitoring and tweaking to maximize your online success because the game is changing constantly and without warning. Never trick yourself into thinking that you're done or god might roll right on top of you.