Internet users are moving onto mobile in incredible numbers.
They are accessing, researching, and making buying decisions on their smart
phones. But a huge percentage of websites (estimates are over 80%) are not optimized for mobile. Their sites hard to navigate (most mobile users will just bounce off)
and, indeed, harder to find. The Internet is competitive. You want to be there when your customer comes looking:
1. Cell Use Is Our Number One Choice For Accessing The Internet
As of February 2014, cell access of the
Internet outstripped PC access
(SOURCE CNNMONEY CITING ENDERS ANALYSIS):
Mobile devices accounted for 55% of Internet usage in the
United States in January. Apps made up 47% of Internet traffic and 8% of
traffic came from mobile browsers, according to data from comScore, cited
Thursday by research firm Enders Analysis. PCs clocked in at 45%.
As of January 2014
(SOURCE: PEW RESEARCH CENTER, WASHINGTON DC):
- 90% of American adults have a cell phone
- 58% of American adults have a smartphone
- 32% of American adults own an e-reader
- 42% of American adults own a tablet computer
2. Consumers Are Researching/Making Their Decisions On Mobile
SOURCE: TELEMETRIX:
50% of consumers are using their smartphones exclusively
to start their research and 31% continue through the process and make buying
decisions online. Of the 50% who start their research, only half know what
they’re looking for when they start. The other 50% can be influenced by brand
marketers.
SOURCE: GOOGLE RESEARCH
A startling 82% of
consumers are using their mobile phones to help them make buying decisions
while inside your store with comparison pricing research but, also,
using merchant apps.
Of those users, 60% expect their business solution to be
within walking distance and 33% are looking for pertinent details: phone, location, business hours.
3. More And More Consumers Are Coming Online Via Mobile
SOURCE: EMARKETER
Smartphone uptake is massive. According to eMarketer, the
low cost of smart phones will result in 2 billion in use by 2015. We recently
tipped over the 1 billion mark. And projections are over 5 billion by 2017. We
are at the uptrend of a burgeoning market. Projects say that over 90% of
Internet users will be accessing the Internet via their phone alone.
As I said, you can't afford not to do make your website mobile ready. We are offering a free service to take a look at your site and let you know what you need to do and how much it will cost. Get your FREE Assessment*, today!
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